Choosing Your North Star Metric

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience

Type of company: Consumer subscription products; Most common North Star Metric: Engagement or customer growth

Type of company: Ad-driven businesses; Most common North Star Metric: Engagement

Type of company: UGC subscription-based products; Most common North Star Metric: Consumption

Type of company: Freemium team-based B2B products; Most common North Star Metric: Engagement and/or customer growth

Type of company: Paid-growth driven businesses; Most common North Star Metric: Growth efficiency

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth