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Choice is like junk food
The psychology professor Barry Schwarz has a simple recommendation: reduce your choice. For example, in a restaurant, pick the first dish on the menu that you like the look of, and then immediately close the menu. Because the more options you juggle in your mind, the more dissatisfied you will be.
Mikael Krogerus • The Decision Book: Fifty Models for Strategic Thinking (Fully Revised Edition)
When we forget our ability to choose, we learn to be helpless. Drip by drip, we allow our power to be taken away until we end up becoming a function of other people's choices — or even a function of our own past choices. In turn, we surrender our power to choose.
Because ‘the Consumer is King,’ we believe that we are in charge. The glittering array of available choices makes us forget that there might be possibilities beyond the menu, or damage inherent in the very dynamic of our choice between them. That’s true not just in stores with crowded aisles, but in politics with its well-packaged candidates, datin
... See moreJon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
American psychologist, Barry Schwartz wrote “The Paradox of Choice” almost a decade ago. In this book he analyses the behavior of different types of people, ones he calls maximisers and satisfiers facing abundance of choice. He also makes a point that demonstrates how the exponential explosion in choice has paradoxically become a problem instead of... See more
Andrea Hernandez • Curation as Salvation
like a vast river delta through which you could follow any one of an immense variety of streams. But only one. That’s why indecision can feel so oddly comfortable: it’s a form of postponement, a temporary avoidance of the painful sacrifices involved.