we engage with more and more information, but research suggests that the more information we gather, the worse choices we make.46 Further, the more information we gather, the more compelled we feel to make decisions. We don’t like to harvest new information but then do nothing with it. It feels like wasted effort. Finally, too much deliberation hin

too many choices and no chooser’s manual,

Yet, when people are actually given a larger array of choices—for example, an assortment of thirty (rather than six) gourmet chocolates from which to choose—they are less likely to make a choice; and if they do, they are less satisfied