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Choice is like junk food
In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th
... See moreMia Levitin • The Future of Seduction
Yet, for all the impact this specific choice has had on the trajectory of my life, I value the way it changed my view about choices even more. We often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choice—a choice is an action. It is not just something we have but something we do. This experience brought
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less
This is choice paralysis. Previous generations didn’t have many options so they stuck together through hard times and made it work. Now, abundance (or its illusion) has led people to feel less satisfied. People are now more anxious about making a choice and less certain that the one they made was correct.
But there’s a huge danger here. We are covetous creatures, and grasping at too many things leaves us feeling stressed and inadequate, and constantly wondering whether we’re on the best path. Psychologist Barry Schwartz tells us that a wealth of options has a way of making us less satisfied with our eventual choice. When there are fifty possibilitie... See more
David Cain • Why There’s Never Enough Time
The lowest level of choice is not making a conscious choice at all, which happens when you don’t notice that you even could make a choice. In this case there is effectively no space between stimulus and response, so you just act out your habitual behavior unconsciously. If you ever find yourself skimming the news or looking in the fridge without ha... See more