Choice ≠ Care
What makes this particularly unique is that humans—our brains, our decision-making processes—aren’t built for this kind of constant expansion of choice. For thousands of years, we’ve adapted to environments of scarcity or manageably finite options. Now, we’re immersed in what can only be described as an infinite buffet of choices. And as exhilarati... See more
Turn ON Privacy
In a saturated world, there can be a fresh appreciation for the elimination of benefits, as long as that elimination is thoughtfully executed. When people are accustomed to having too much, they will luxuriate in the absence of things they’ve come to take for granted.
Youngme Moon • Different: Escaping the Competitive Herd
Consumer capitalism creates the illusion of great choice, but the branches of the possibility tree are almost all minor variations on the same core theme. This is Faux Optionality: an overwhelming array designed to keep us confined in one narrow sector of possibility-space, and obscure the decisions that actually matter.