Choice ≠ Care
What makes this particularly unique is that humans—our brains, our decision-making processes—aren’t built for this kind of constant expansion of choice. For thousands of years, we’ve adapted to environments of scarcity or manageably finite options. Now, we’re immersed in what can only be described as an infinite buffet of choices. And as... See more
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Consumer capitalism creates the illusion of great choice, but the branches of the possibility tree are almost all minor variations on the same core theme. This is Faux Optionality: an overwhelming array designed to keep us confined in one narrow sector of possibility-space, and obscure the decisions that actually matter.
Richard Meadows • Optionality: How to Survive and Thrive in a Volatile World
In a world where we strive to maximize optionality, what if the freedom we seek through accumulation is actually found on the other side of simplicity? Perhaps freedom isn’t about having infinite optionality in everything, but rather in the things most meaningful to us.