The Choice Paradox

The more choices you have, the less happy you are with your final choice.

More choices create more opportunity costs and thoughts of, "I wonder if...?"

To overcome:

Remember that there are infinite ways to achieve a goal, embrace the one you've chosen.

But there’s a huge danger here. We are covetous creatures, and grasping at too many things leaves us feeling stressed and inadequate, and constantly wondering whether we’re on the best path. Psychologist Barry Schwartz tells us that a wealth of options has a way of making us less satisfied with our eventual choice. When there are fifty... See more