But from the perspective of Alibaba and JD, the motivation is broader. Instant delivery is increasingly becoming the way consumers interact with local commerce. If you control the app people open whenever they need something quickly, you control an important part of daily life. That position brings data, merchant relationships, and habit formation

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China’s experience also looks very different from India’s because the underlying models are different. In India, quick commerce has largely been built around dark stores — dedicated warehouses holding inventory that can be delivered quickly. The platform controls stock, pricing, and fulfilment, but it also takes on inventory risk and high fixed

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