Chaz’s 100 Things a Planner Should Know*
Signs your strategy deck needs to touch grass:
〰️ You’re talking about a generation in absolutes
〰️ You’re trend laundering (h/t Nick Susi)
〰️ TikTok is your only source of truth
〰️ You didn’t speak to a single person out loud while writing it
〰️There’s super weird internet terminology in there that could be easily explained by existing behavi... See more
Nikita Waliasubstack.com
The old model—sell services, hope for chemistry, win on creativity—is fading.
The new model—sell solutions, define the problems you solve, who you solve them for and the value clients receive.
This is not a rejection of creativity. It’s a reverence for its purpose.
Because the real magic happens when creativity meets accountability. When ideas are no... See more
The new model—sell solutions, define the problems you solve, who you solve them for and the value clients receive.
This is not a rejection of creativity. It’s a reverence for its purpose.
Because the real magic happens when creativity meets accountability. When ideas are no... See more
Why agencies must sell outcomes, not creative services
My very own planning handbook - Your irresistible truth and how to tell it®
philadams.co