Chaz’s 100 Things a Planner Should Know*
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
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Culture, Relevance and Death: A Creative Strategy Seppuku
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What’s the state of brand strategy in 2025? Good or Bad.
instagram.comAndy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
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