Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
Emma Tuckeraufi.com
Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 3 highlights
amazon.com
This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
So, how does branding directly impact business growth?
- Increases recognition and recall
When your brand is sharp, distinct, and consistent, it becomes instantly recognizable. That recognition is what earns you clicks, referrals, and repeat customers. The stronger your brand memory, the easier it is to stay top of mind and top of choice. - Creates
Just a moment...
If you’re a founder, investor, or C-level leader who understands that brand is business, and you want to: