For our inaugural Brands That Matter list, we selected nearly 100 companies and nonprofits that have had an undeniable impact on business and culture, far beyond the products they sell.
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When @patagoniaprovisions launched Long Root Pale Ale beer, it amplified Patagonia’s mission to fight the climate catastrophe and... See more
So, how does branding directly impact business growth?
Increases recognition and recall
When your brand is sharp, distinct, and consistent, it becomes instantly recognizable. That recognition is what earns you clicks, referrals, and repeat customers. The stronger your brand memory, the easier it is to stay top of mind and top of choice.