Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
Emma Tuckeraufi.com
Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 2 highlights
amazon.com
This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of
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