Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
Emma Tuckeraufi.com
Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 2 highlights
amazon.com
Brand sustainability comes down to two things: relevance and differentiation. Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand. The goal is to be high on both.
There are
... See moreKat Cole • Invest Like the Best with Patrick O'Shaughnessy on Apple Podcasts
Brand Movements Across the last few years, rising numbers of brands from diverse industries have innovated around a trend we call BRAND MOVEMENTS, by launching campaigns and taking action to create positive change in the world: social, environmental, and more.