Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
Emma Tuckeraufi.com
Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more
wearecollins.com • 101 Design Rules
I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
The most important thing is finding the right person who identifies with your brand voice & mission that your audience can see themselves in – this can be you as a founder, someone on your team, or someone you find in your community or externally.
Meagan Loyst • Top 10 tips helping founders & startups win on TikTok
Examples of people doing a great job with personal brands:
- Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.
- Independent - Bri Leever: Bri’s LinkedIn is a great example for
Brandy Cerne • My approach to not-icky, totally doable Personal Branding
