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Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Radek Sienkiewiczvelvetshark.com
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
The IBM logo has eight bars—not for symbolism, but because more would blur the lines and fewer would weaken the letterforms.