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Something I found interesting about your monogram, or logo, is that it’s taken from the language of construction signs, a language that’s designed to be seen anywhere from far away. And, in an industry that’s about grabbing people’s attention on tiny screens, a logo that can be seen from 1,000 yards away fits the bill.

Circles : Circles represent unity, wholeness and continuity.

Squares: Squares symbolize stability, order and structure.

Triangles: Triangles denote power, direction and energy.

Rectangles: Rectangles represent dependability, efficiency and practicality.

Curved lines: Curved lines suggest fluidity, flexibility and creativity.

Spirals: Spirals repres... See more

Most companies have logos, but few have been able to convert those logos into meaningful symbols. Because most companies are bad at communicating what they believe, so it follows that most logos are devoid of any meaning. At best they serve as icons to identify a company and its products. A symbol cannot have any deep meaning until we know WHY it e

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