Charting the Rise and Fall of the Global Luxury Goods Market

• Worst-case scenario: A steep contraction of between 30% and 35%, equating to $92 billion to $108 billion. This assumes a longer period of sales decline.

• Intermediate scenario: A moderate market contraction of between 22% and 25%, or $68 to $77 billion.

• Optimistic scenario: A limited market contraction of 15% to 18%, assuming increased consumer demand for the second and third quarter of the year, roughly equating to a sales decline of $46 billion to $56 billion.

In a recent report, Bain & Company estimated a 25% to 30% global luxury market contraction for the first quarter of 2020 based on several economic variables. They have also modeled three scenarios to predict the performance for the remainder of 2020:

Will the industry bounce back? Or will it return as something noticeably different?