Channel and the Great Re-bundling of Media – ZORA ZINE

Each minute, creators generate unthinkable amounts of information and value. Today that value is priced, captured, and owned by digital media platforms. By enabling platformless media, Zora Protocol welcomes an age where that value returns where it belongs: creators and their communities.

Zora is being built at a time when cultural tailwinds are aligned (the power-to-the-people, down-with-the-gatekeepers, grab-your-pitchforks attitude of an emergent generation), and at a time when technology (blockchain) can enable new forms of ownership and economic value transfer.

Reason #2 is that media, like many other industries, is undergoing an unbundling: “the decline of the firm as a principle agent of change” as Nadia Eghbal puts it. In other words, more power to the players, who can now produce independent revenue streams via social media and live streaming services like Twitch. Players also have a stronger role in ... See more