Change

I have identified four main sources of resistance that create complexity.

the problem with the fireworks network was that good solutions were spreading too quickly. People stopped exploring radically different and potentially innovative approaches to the problem.

The polar opposite is a fishing net. Instead of being centralized, this network is egalitarian.

The hallmark of a well-designed team is that it preserves intellectual diversity while enabling coordination.

Simple contagions benefit from reach in the social network.

social redundancy makes people accountable.

Each of these barriers to adoption can be overcome by social reinforcement.

Credibility: Some innovations encounter skepticism about their effectiveness or safety.

The seven strategies of change require a change in thinking. They require shifting your attention from the goal of spreading information to the goal of propagating norms.