Change Blindness

1. Make a note of what you see first.

The human mind was just bad at seeing things it did not expect to see, and a bit too eager to see what it expected to see.

a small change in what you see can lead to a big shift in what you do.

When Memoryis thus deliberately frustrated in its basic task ofprotecting us from too much awareness, we see what we had hitherto failed to notice: that malfunction is the rule and flawless operation the exception. Even in the world of computers, Professor Kemeny reminds us that “most computer runs do not result in the solution to a problem, but in

a design violates a learned pattern then searches using habitual eye movement strategies will result in frustration.

PROBLEM 2: FAILING TO SUSTAIN FOCUS (AKA GETTING DISTRACTED)