Challenging Amazon's dominance

Merchants have played a role in societies since ancient times, and in so many ways, acted as de facto ambassadors across continents and cultures. The ‘merchant class’ represented the one of the earliest versions of the middle class; people with little or no inherited wealth who managed to cultivate status through their adventurous personas, access ... See more

Experts agree that as live video shopping evolves, the apps most likely to succeed will be those that can nurture fervent engagement with their creators. “Larger platforms will copy features, so livestreaming as the value proposition will not be enough,” said Rachel Tipograph, founder and CEO of Mikmak, an e-commerce marketing platform whose client... See more

Curated uses the classic retail model: they purchase inventory from suppliers at wholesale prices and sell at retail prices. Experts get paid by Curated: they earn a commission on all sales and also receive an hourly wage. Customers get free advice and pay the standard retail price for the items they buy (Curated price matches most online retailers... See more