CD Baby

At the end of each order, the last page of the website would ask, “Where did you hear of this artist? We’ll pass them any message you write here.”

This is a real customer (not friends or family), who is running your product in production (not a trial or prototype), who has paid real money for the product (it wasn't given away to entice them to use it), and, most important, who is willing to tell others how much they love your product (voluntarily and sincerely).

Can you imagine calling a business just to hear their hold music? Have you ever done it? If you have, then stick with that business. They know what it means to be Fans First.

where he asked for and received Gus’s kind blessing to make a display stand for our CD at the register. At every shift, he wound up selling a few CDs to ice-cream customers. GET THEIR EMAILS! I’d remind him.

Printed out, these might take the shape of an envelope the size of a CD (five inches square) with a graphic and an audio CD of a favorite location you have recorded.

The letter—sent to the CEO from a very happy and impressed customer—explains why he or she is so happy and grateful for the new product or redesign. The customer describes how it has changed or improved his or her life. The letter also includes an imagined congratulatory response from the CEO to the product team explaining how this has helped the b

was a message from the Delta app telling me that my suitcase had just been loaded onto the plane. When was the last time you heard a good airline customer service