CD Baby

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD i

The letter—sent to the CEO from a very happy and impressed customer—explains why he or she is so happy and grateful for the new product or redesign. The customer describes how it has changed or improved his or her life. The letter also includes an imagined congratulatory response from the CEO to the product team explaining how this has helped the b

Part of Sean’s customer retention strategy involves sending his customers a box of chocolates, with a handwritten note and sometimes a small cartoon he draws himself. The package costs him approximately $20, which includes shipping from New Zealand (where he lives currently), but it’s the one thing his customers talk about. They’ll buy a $2,000 tra