Creating the image of busyness may be all the rage in startup and corporate culture, but the busier we are, the less space we have to think and be creative in solving the problems that companies of one need to solve. The Harvard economist Sendhil Mullainathan and the Princeton psychologist Eldar Shafir, authors of the book Scarcity, have concluded

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you want maximal free time, not maximal activity, and you can assess your own “success” according to such metric. Otherwise, you end up assisting your assistants, or being forced to “explain” how to do things, which requires more mental effort than doing the thing itself. In fact, beyond my writing and research life, this has proved to be great

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