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Casper Aside, Consumer Brands are Thriving
3. Brands can no longer attain hyper-growth using digital Facebook and Google advertising.
Maveron • Casper Aside, Consumer Brands are Thriving
5. On the capital raising front, venture capital should be the exception rather than the rule.
Maveron • Casper Aside, Consumer Brands are Thriving
6. Capital cannot accelerate growth for (most) consumer brands.
Maveron • Casper Aside, Consumer Brands are Thriving
7. Only in rare circumstances does it make sense to raise significant institutional capital for a consumer brand early.
Maveron • Casper Aside, Consumer Brands are Thriving
Rather than digitally native, our belief is that today’s customers demand that brands reach them where they are — whether it is a hunter buying a Yeti cooler at Cabela’s, an Allbirds customer shopping at an outdoor mall, a Dolls Kill customer going to Coachella, or a college student buying Kylie Cosmetics on her phone between classes.
Maveron • Casper Aside, Consumer Brands are Thriving
10. Revenue multiples are for SaaS companies. Consumer brands are valued on EBITDA multiples.
Maveron • Casper Aside, Consumer Brands are Thriving
4. Learn to thrive in a multi-channel world.
Maveron • Casper Aside, Consumer Brands are Thriving
8. Category determines your ceiling as a brand.
Maveron • Casper Aside, Consumer Brands are Thriving
9. You have no strategic value without EBITDA.