added by sari · updated 2y ago
Casper Aside, Consumer Brands are Thriving
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
by Ana Andjelic
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
2 highlights
sari and added
- Big brands are losing share of America’s GDP pie. Small brands are like the phoenix, rising out of their ashes. Birthed by the seeds of low startup costs, infinite digital shelf space, and hyper-targeted advertising, direct-to-consumer companies with strong brand identities and hyper-efficient ad targeting are unbundling big retail brands. Options ... See more
from What the Hell Is Going On? by David Perell
sari added