Case study: Sana's vision
The biggest mistake people make when defining vision is to talk about their product. Your customer should dictate the story, and the story should dictate your product, not the other way around.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
That data helps you iterate, but only vision and clearly articulated strategy (and luck on timing) help you leapfrog. Both are important, but neither is sustainable on its own.
Scott Belsky • What Is “Seeing the Matrix” for a Product Leader?
If you could truly validate a vision, then your vision prob ably isn't ambitious enough.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
