Cards Against Humanity Asked People to Give It $5 on Black Friday for Nothing in Return. The Stunt Worked.
Matt Weinbergerslate.com
Cards Against Humanity Asked People to Give It $5 on Black Friday for Nothing in Return. The Stunt Worked.
So from a business perspective, you should tell consumers something that gives them a brand-new take on an old idea (and then, in accordance with rule number four, tell them again and again). The combination of surprise and intrigue creates a compelling message. Although often executed with humor, what matters most is that the message brings a sens
... See moreFrank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Duolingo's Super Bowl Steal
- Brands spend millions on Super Bowl ads, but Duolingo stole 84% of the conversation the next day.
- They achieved this by humorously 'killing their green owl with a test of the truck'.
- Dan Salkey uses this to illustrate that a small, clever social media moment can overshadow huge marketing investments.
- Memory is fleeting in
Let's talk branding • Entertain or Die: How to Build an Entertainment Powerhouse
What began as an April Fools’ joke has become a real product for Arizona Beverages, thanks to a 9-year-old TikTok star known as “The Rizzler.” 🔗 https://on.wsj.com/4n7zC5s Arizona, known for...
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