Saved by Juan Orbea
Canva
Adobe generated more than $1 billion in recurring revenue faster than anyone else has—Adobe discontinued new releases of the desktop‐based Creative Suite to focus their innovation on the new foundation.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The decision to purchase a high-end tool changed their trajectory; they could do deep analysis, do it fast, and take advantage of customer behavior to make rapid changes to their software-as-a-service (SAAS) application. They are very rich now.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Figma had $0 in revenue for 4 years.
Completely breaks the “rush something to market and start charging immediately” mindset that most try to adapt.
And it resulted in the largest acquisition of a private software company (ever) https://t.co/YLGBR9hJe0
The benefit statements, such as “beautiful design” and “unlimited storage,” were music to many ears. The average customer could now quickly understand what they would get with each product offering. If you wanted only photo storage, you would choose basic. Want personalization? Choose power. Did you want to sell online? Choose portfolio.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
AdobeXD, Figma, InVision and Sketch are now the three main platforms in the design category. The four players are all going in the same direction: (i) more collaboration between designers and with other functions in the company, (ii) easing the handover between designers and developers, (iii) building an open ecosystem of plugins to augment the exp... See more