Canva

Canva also makes money from Canva Marketplace and Canva Print. In the Canva Marketplace, Canva charges a fee for premium design usage when the user is not signed up for an Enterprise or Pro plan. For every sale, Canva provides 35% to the content creator, with the rest going to Canva after a payment processing fees.Canva is an excellent example of p... See more

While Adobe has positioned itself as a leader in building software for professional designers, Canva set out to position its product as the go-to solution for everybody else.

Canva simplifies making digital designs without using complex tools such as Adobe Creative Suite. Its platform enables creators to efficiently create graphic designs, presentations, and videos. The company offers creators templates, a user-friendly UI, and collaboration features.

In April 2022, Canva reported 85 million monthly active users across 190 countries, having added 25 million users in ~7 months. Around that same time Canva had 5 million Pro customers. 85% of the world’s 500 largest companies are using Canva (though many could be on free accounts). More than 500,000 teams are paying for the product. Notable enterpr... See more

In September 2022, Canva announced the launch of their Visual worksuite. In their announcement, Canva described the product as "[elevating] Canva from the graphic design tool you know and love into an end-to-end visual communication platform that every person, organization, team, or school can use to unlock their creativity and achieve their goals.... See more

Melanie Perkins (CEO), Clifford Obrecht (COO), and Cameron Adams (CPO) founded Canva in 2012 in Perth, Australia. As a design instructor at the University of Western Australia in 2006, Melanie didn’t understand why design software required an entire semester to learn. She wanted anyone in the world to create beautiful designs, not just a few who kn... See more

Hubspot, for example, uses Canva to empower 300 team members to move quickly, create on-brand designs, and collaborate. Large global organizations such as Hubspot have trouble maintaining brand consistency and implementing design systems. Companies miss deadlines because design teams create bottlenecks due to too many projects and insufficient team... See more

Canva's target market has always been the long-tail of less sophisticated creatives, often people without technical skills or advanced software. For that long-tail, the focus is on creating high quality designs with as little friction as possible. By bringing all of this creative surface area into the same platform they enable long-tail creators to... See more

Canva is growing more than 100% year-over-year and will exceed $1 billion in revenue in 2022. Most of the revenue is recurring subscription revenue. Even more notably, Canva generated positive cash flows at least from 2017 to 2022 and has likely remained very cash-efficient.