Canva

Canva is growing more than 100% year-over-year and will exceed $1 billion in revenue in 2022. Most of the revenue is recurring subscription revenue. Even more notably, Canva generated positive cash flows at least from 2017 to 2022 and has likely remained very cash-efficient.

Hubspot, for example, uses Canva to empower 300 team members to move quickly, create on-brand designs, and collaborate. Large global organizations such as Hubspot have trouble maintaining brand consistency and implementing design systems. Companies miss deadlines because design teams create bottlenecks due to too many projects and insufficient team... See more

In April 2022, Canva reported 85 million monthly active users across 190 countries, having added 25 million users in ~7 months. Around that same time Canva had 5 million Pro customers. 85% of the world’s 500 largest companies are using Canva (though many could be on free accounts). More than 500,000 teams are paying for the product. Notable enterpr... See more

Canva also makes money from Canva Marketplace and Canva Print. In the Canva Marketplace, Canva charges a fee for premium design usage when the user is not signed up for an Enterprise or Pro plan. For every sale, Canva provides 35% to the content creator, with the rest going to Canva after a payment processing fees.Canva is an excellent example of p... See more

Canva uses a freemium business model combined with paid tiers. The free tier limits the number of templates, cloud storage, the ability to schedule social campaigns across multiple platforms, and advanced editing functionality. Canva Pro is for solo users and costs $119.99/year or $12.99/month. Canva for Teams is for teams of two or more people and... See more

Canva's target market has always been the long-tail of less sophisticated creatives, often people without technical skills or advanced software. For that long-tail, the focus is on creating high quality designs with as little friction as possible. By bringing all of this creative surface area into the same platform they enable long-tail creators to... See more

In September 2022, Canva announced the launch of their Visual worksuite. In their announcement, Canva described the product as "[elevating] Canva from the graphic design tool you know and love into an end-to-end visual communication platform that every person, organization, team, or school can use to unlock their creativity and achieve their goals.... See more

In July 2022, Canva has over 100 third-party app integrations. Each integration makes it easier for users to import media, discover content, edit photos, and share and publish their designs. Notable integrations include Instagram, HubSpot, Box, and Slack.

Canva simplifies making digital designs without using complex tools such as Adobe Creative Suite. Its platform enables creators to efficiently create graphic designs, presentations, and videos. The company offers creators templates, a user-friendly UI, and collaboration features.