Canva

As everyone spends more and more of their time online, the ability to design the digital screens and images people interact with has become top-of-mind for everyone. That change in behavior has led to a $41 billion market for a “wider audience – like social media influencers, small business owners and marketing executives – [who] are looking for to... See more

While Adobe has positioned itself as a leader in building software for professional designers, Canva set out to position its product as the go-to solution for everybody else.

Canva's target market has always been the long-tail of less sophisticated creatives, often people without technical skills or advanced software. For that long-tail, the focus is on creating high quality designs with as little friction as possible. By bringing all of this creative surface area into the same platform they enable long-tail creators to... See more

Melanie Perkins (CEO), Clifford Obrecht (COO), and Cameron Adams (CPO) founded Canva in 2012 in Perth, Australia. As a design instructor at the University of Western Australia in 2006, Melanie didn’t understand why design software required an entire semester to learn. She wanted anyone in the world to create beautiful designs, not just a few who kn... See more

In April 2022, Canva reported 85 million monthly active users across 190 countries, having added 25 million users in ~7 months. Around that same time Canva had 5 million Pro customers. 85% of the world’s 500 largest companies are using Canva (though many could be on free accounts). More than 500,000 teams are paying for the product. Notable enterpr... See more

Canva uses a freemium business model combined with paid tiers. The free tier limits the number of templates, cloud storage, the ability to schedule social campaigns across multiple platforms, and advanced editing functionality. Canva Pro is for solo users and costs $119.99/year or $12.99/month. Canva for Teams is for teams of two or more people and... See more

Canva simplifies making digital designs without using complex tools such as Adobe Creative Suite. Its platform enables creators to efficiently create graphic designs, presentations, and videos. The company offers creators templates, a user-friendly UI, and collaboration features.

In July 2022, Canva has over 100 third-party app integrations. Each integration makes it easier for users to import media, discover content, edit photos, and share and publish their designs. Notable integrations include Instagram, HubSpot, Box, and Slack.

Canva also makes money from Canva Marketplace and Canva Print. In the Canva Marketplace, Canva charges a fee for premium design usage when the user is not signed up for an Enterprise or Pro plan. For every sale, Canva provides 35% to the content creator, with the rest going to Canva after a payment processing fees.Canva is an excellent example of p... See more

Canva is growing more than 100% year-over-year and will exceed $1 billion in revenue in 2022. Most of the revenue is recurring subscription revenue. Even more notably, Canva generated positive cash flows at least from 2017 to 2022 and has likely remained very cash-efficient.