Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Candace H.linkedin.com
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Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
amazon.com
If you’ve ever found yourself on a company website that says, “We tell human stories,” then you know exactly what I’m talking about. Big, vague, all-encompassing phrases lack any and all specificity.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Clear. Is what you do clear and is there a reason to be curious? Is being comprehensive getting in the way of clarity? Authentic. Is the language evocative and meaningful to your customer? Is it said in a way makes them feel known? Simple. Is it easy to understand what's compelling or different? Will customers know what's better? Tested. Has it bee
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