Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Candace H.linkedin.com
Saved by MargaretC
Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
after 10 years of optimization and growth hacking. I am personally very happy to see that proper ad copy writing is back. https://t.co/Xwk1sAwUc0
From Brand Strategy to Brand Anarchy
withinsight.substack.com
One final warning: Your agency will hate thisYour marketers and your agency will call these messages boring, derivative and functional. Because every marketer wants to write the next “Just Do It” or “Think Different.” (And who can blame them?) But here’s the problem: Nike and Apple already built ubiquitous awareness and comprehension, so their ads... See more
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
