Can you be my friend.com
there’s a certain intractable uneasiness we all feel about being alive, and that flits between feelings of loneliness and feelings over being totally overwhelmed and feeling nothing and feeling scared and none of those things present in the same way each individual time we feel them, and the great trick friend.com and its ilk is attempting to do... See more
Can you be my friend.com
perhaps, for vector, we aren’t selling solutions, but making a statement.
On a broader cultural level, not all briefs require solutions, but instead statements? maybe?
I guess maybe there’s a line between thinking of loneliness as something that can be noticed and interrogated, and loneliness as something that can be isolated and solved for...and the latter zone doesn’t sit right with me.
Can you be my friend.com
feelings can’t be ‘rectified’ or ‘solved’
Are we undertaking the project of breaking down big giant ideas like ‘i feel weird and alone sometimes’ or ‘Why does life feel like its passing me by’ into smaller more manageable ideas because that’s a helpful framework to think about them or because its a helpful market framework to sell weird little solutions like fuckin headspace and better... See more