Can the fashion system really slow down? As our obsession with economic growth proves to be unsustainable, fashion brands are seeking a changed social narrative born out of interdependence, action, and new metrics of progress and satisfaction.👉 https://t.co/oEVsrvLo4D

Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.

Shifting fashion from a perpetual growth model to a sustainable approach will not be easy. Moving to a post-growth fashion industry would require policymakers and the industry to bring in a wide range of reforms, and reimagine roles and responsibilities in society.

How do you solve a problem like fashion? The industry is only getting bigger and its sustainability performance is not catching up with the pace of growth. Set to a backdrop this stark, it’s no surprise that an emerging number of super-engaged, eco-critical academics, activists, designers, and advocates are turning towards the ultimate alternative:... See more