Saved by Danielle Vermeer
Can Fashion Designers Really Learn to Be Sustainable?
Traditionally, you'd find labels like "organic" and "sustainably-grown" in the grocery aisle, but the same verbiage is becoming popular in the fashion industry, too.
Business Insider • Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light
Elsewhere, fashion is betting on the impact of circular business models as a way to decouple revenue streams from production and resource use. According to the Ellen McArthur Foundation, clothing production doubled between 2000 and 2015 while during the same period, utilisation of those clothes decreased by 36%.