Greenwashing — when a brand’s marketing around #sustainability runs counter to its business practices — is rampant in fashion. Buzzwords like “eco-friendly” and “conscious” litter marketing messages and advertisements while offering no practical meaning to consumers. To be fair, there isn’t a universally agreed-upon definition of sustainability,... See more

The loose claims many companies have made around their sustainability efforts no longer satisfy consumers. “There’s a lot of claims of things being 100 percent sustainable. What exactly do you mean by that?” said Asket’s August Bard Bringéusto at the #BoFProfessional Summit, presented by @shopifyplus. “Product always has an impact and a footprint,... See more