Gaming has evolved beyond the screen to become a lifestyle activity, blending seamlessly into daily routines.
In Saudi Arabia, six in ten gamers report eating or drinking while playing, and both markets indicate high engagement with platforms such as YouTube and Twitch for consuming such content.
In Saudi Arabia, six in ten gamers report eating or drinking while playing, and both markets indicate high engagement with platforms such as YouTube and Twitch for consuming such content.
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Part of their daily routine, they eat or drink while they play