Calm: The Sleeping Giant - [Business Breakdowns, EP. 08]

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THIS APP IS CRUSHING IT. Endel makes $850K/month helping people focus, relax, and sleep—with personalized, science-backed sound powered by AI. Minimalist design. Smart onboarding. Calming UX. Let’s break it down 👇🧵 (1/21) https://t.co/NlXpf3lLzQ

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This app made $600k with just 90k installs last month I always point to its paywall strategy as a different example here's what they do: https://t.co/1HC963cDiG

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Calm is another B2C that came from behind Started 2 years after Headspace With $1.5m seed round, Calm got to $40m and profitable Overtook Headspace in revenue in '17 despite having a smaller team and now Calm is reportedly raising a... See more

Jon Ma

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