CAC: Customer Acquisition Chaos - by Rex Woodbury
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CAC: Customer Acquisition Chaos - by Rex Woodbury
To run a profitable and scalable business, you want LTV > CAC. Currently, w e have rising CACs and less scalable, measurable acquisition-and it's all happening in a recessionary market environment.
Digital Native • Revisiting Lifetime Value and Customer Acquisition
Today, CPAs for new customers are going through the roof.
99% of brands are still trying to make Facebook ads work as they did 2 years ago. And, it won't work.
Instead, here are 3 low-budget tactics anyone can use to acquire customers, at a cheaper CPA 👇
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