CAC: Customer Acquisition Chaos - by Rex Woodbury

Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

Jason Bornsteinforerunnerventures.com
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How Startups Die From Their Addiction to Paid Marketing at Andrewchen

Andrew Chenandrewchen.com
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Revisiting Lifetime Value and Customer Acquisition

Rex Woodburydigitalnative.substack.com
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