CAC: Customer Acquisition Chaos - by Rex Woodbury
digitalnative.substack.comdigitalnative.substack.com
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CAC: Customer Acquisition Chaos - by Rex Woodbury
Revisiting Lifetime Value and Customer Acquisition
digitalnative.substack.comdigitalnative.substack.com
(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
