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Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy
amazon.com
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Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
use psychologically powerful mental shortcuts called heuristics.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Think! What authority in your industry does your target market respect? Do whatever you can to get a testimonial or full-blown endorsement. Then get permission to use this person’s image in your marketing. Pay the authority to do a short video you can use on your Website or on a DVD. Then add a list of persuasive facts, figures, and scientific-look
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