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Design is much more profound. Styling is very much emotional. Good design isn’t — it’s good forever. It’s part of our environment and culture.”
Zack Bryant • Moral Design — Journey Group
“In most people’s vocabularies, design means veneer,” said Steve Jobs. “Nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation. Design needs to be a fundamental part of the value proposition, not just a beautifying thing.”
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artifacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state. Des
... See moreHerbert A. Simon • The Sciences of the Artificial
First, design is imagining a future and working toward it with intelligence and cleverness. We use design to close the gap between the situation we have and the one we desire. Second, design is a practice built upon making things for other people. We are all on the road together. These two things dictate our relationship to the world and our bond t... See more
Frank Chimero • The Shape of Design by Frank Chimero
Design is the intermediary between information and understanding.
— Hans Hofmann