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Before you dive into the design, describe the problem you are trying to solve. This does two things: it reinforces the scope and context for the design work and helps the audience focus on what the problem is.
Donna Spencer • Presenting Design Work
Anyone who uses a properly designed object feels the presence of an artist who has worked for him , bettering his living conditions and encouraging him to develop his taste and sense of beauty.
―Italian designer Bruno Munari, in Design as Art
A Cabinet of Printemps Curiosities
- The problem is one of content. The misconception is that without deep content, design is reduced to pure style, a bag of dubious tricks. In graphic-design circles, form-follows-function is reconfigured as form-follows-content. If content is the source of form, always preceding it and imbuing it with meaning, form without content (as if that were ... See more