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The best art makes your head spin with questions. Perhaps this is the fundamental distinction between pure art and pure design. While great art makes you wonder, great design makes things clear.
John Maeda • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
Every time we work on self-initiated projects in our studio—projects that are for ourselves and not for a client—we create our own brief, set our own deadlines, and determine the problem statement ourselves. That’s because design is not art and needs to solve a real human need. As the American minimalist artist Donald Judd famously said, “Design ha
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
Design matters because it helps us solve problems, think creatively, understand the world around us, develop empathy, and be critical. Just as you would hire an architect when building a house, design plays an important role in creating functional, beautiful, and meaningful solutions in all aspects of life.
Ben Shih
Design is the intermediary between information and understanding.
— Hans Hofmann
Before you dive into the design, describe the problem you are trying to solve. This does two things: it reinforces the scope and context for the design work and helps the audience focus on what the problem is.