Unlike going to Substack to catch up on some newsletters (which as you know by reading mine, takes time) — TikTok unlocks rapid dopamine hits. Making it “an ideal app” to open up when you have even a minute of idle time.
This brings anyone in the social media game an important lesson: enabling and preserving a path from newcomer to middle class is crucial for maintaining a moat. When it becomes too hard to “make it” in established channels, the door opens for new channels to take off.