Meanwhile, Google and Facebook created huge new ad businesses on the internet, that advertisers prefer, and some newspaper companies think that somehow or other they should get some of that money.

One argument is that pre-internet, journalists had a more reliable source of revenue, enabling them to do more investigative work, and the business model shift to online advertising meant they'd now have to produce popular pieces more frequently.

Referring to subscription media, David Perell said:Subscription publications will reinforce their readers’ perspectives because most people only pay for information they agree with. Thus, an increase in subscription-supported media won’t just fragment information sources. It will fragment society.