inc.com

With the Brooklyn-based Kin, 35-year-old Batchelor is aiming to create a new category she calls "euphorics" and, in the process, to bring the wellness trend into the bar scene. Her timing is smart: Nearly half of regular wine drinkers, including two-thirds of Millennials, say they're trying to drink less alcohol, mostly for health reasons, accordin... See more

Wider adoption of products like Kin may still be limited, as some of its ingredients, known as adaptogens, haven't been studied much by the medical profession. While ingredients like *Rhodiola rosea* have been proved to reduce cortisol, which is known to relieve stress and work as a sleep aid, others, such as GABA (gamma-aminobutyric acid), a neuro... See more