Buyer Legends: The Executive Storyteller’s Guide
Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably
Michael Hauge • 1 highlight
amazon.com
Storynomics: Story-Driven Marketing in the Post-Advertising World
amazon.com
the first rule of Storytellers: Keep it authentic and entertaining. Strike an emotional chord. Make it a story people will want to pass on. Because stories are a part of your personal legacy and the essence of your authentic brand.
Jonathan Littman • The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
Buyers (compradores). Amplifiers (amplificadores). Seekers (investigadores). Influencers (influenciadores). Coaches (coaches).
Jeb Blount • Inteligência Emocional em Vendas: Como os supervendedores utilizam a inteligência emocional para fechar mais negócios (Portuguese Edition)
Telling a story about people who have already walked the path your prospects are considering is a powerful way to make them interested in proceeding. Testimonials, case studies, and other stories are extremely effective in encouraging your prospects to accept your “call to adventure.”