Business Wealth Without Risk

you could also just ask for better payment terms.

All of these increases—LCV, AOV, and IOV—will go to increase your total sales revenue and profits, and that will ultimately allow you to be able to afford to spend more to acquire a customer than your competition, which can provide an enormous competitive advantage.

tailored your products or service in such a way as to provide continuing value to your customer, ideally while becoming virtually indispensable to them.

The more value you give others, the more value you generate.

find off-market businesses with motivated sellers),

Doing everything on your own is a path to linear growth. Leveraging relational capital is how you achieve growth that is beyond exponential.

the remaining $10,000 as a deferred down payment, which we funded in seven days with an email saying, “Hey, we just acquired this company, and we’re going to give you guys a great package of services.”

client-and-prospect-generating business—that’s the basic goal of all marketing.

fall in love with your clients. And we don’t mean clients in the narrow sense, but in the broad sense of “stakeholders”: not only the people and businesses who pay you for your goods or services but also your employees, bosses, team members, and vendors. Falling in love with your clients means taking responsibility for their well-being and putting