Business Wealth Without Risk

Talk Straight Demonstrate Respect Create Transparency Right Wrongs Show Loyalty Deliver Results Get Better Confront Reality Clarify Expectation Practice Accountability Listen First Keep Commitments Extend Trust

1. Increase the number of clients Acquisitions i. Acquiring brands and zombie brands ii. Acquiring businesses that already have their own clients iii. Acquiring media iv. Acquiring qualified lists Advertising Affiliates and Affiliate Networks Content marketing Direct mail Earned media and public relations Email and list marketing Influencer campaigns

strategy number 13: a cash advance on a credit card for the final $2,500.

“What do I have to say to get people to buy?” Instead you should say, “What do I have to give? What benefit do I have to render?” It has nothing to do with sales shenanigans or trickery or schemes. It has everything to do with what benefits you give

11th strategy for your deal stack. You can sell sponsorships as opposed to having an investor come in.

Reversing the risk for both you and your customers in everything you do.

post-closing strategies are not in the LOI and you don’t talk to the seller about them. Pre-closing strategies are in the LOI and you do need seller agreement to use them in your deal stack.

partner, hire, or contract with someone to run the strategies outlined in this book for you and get near infinite returns because you can frequently do it with no capital outlay.

Now here’s the easiest conversation you’ve ever started. When you’re talking to an owner, just say, “Tell me the story of the business. How did it come about? How did it evolve?”