Burn the Playbooks

We tell entrepreneurs to find a need, test, and trial until they find a solution to that need, move fast, and break things. Yes, betas work; our method is a process of induction, right out of the playbook of the scientific method. Yet we need to insert a framework of intentionality into that process so that at the end of our experiments, we have a

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If you start with the way the world “is,” then try to make the way it “is” different, you are making an unconscious decision to improve within the context of a game someone else invented. You are competing. But if you start with the way it “could be,” if you assume the possible and stand in the future, you give yourself the opportunity to write new

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Let the flame of Definite Optimism burn away the Mimetic virus. Use the Internet to curate your environment, so you can be hyper-mimetic towards the rare few who are anti-mimetic. Copy the people who don’t copy people. Take risks. Build a differentiated skillset. Pursue timeless wisdom, not intellectual fashions. Be skeptical of convention, and don... See more