Bumped: The Effects of Stock Ownership on Individual Spending

Money-primed people become more independent than they would be without the associative trigger. They persevered almost twice as long in trying to solve a very difficult problem before they asked the experimenter for help, a crisp demonstration of increased self-reliance. Money-primed people are also more selfish: they were much less willing to spen

in shopper studies that ask people in a supermarket the price of an item straight after putting it into their trolley/basket, 50% are unable to name the price within +/–5% a mere five seconds after purchase (e.g.,