Saved by Kat Fergerson
Bumped: The Effects of Stock Ownership on Individual Spending
Framing matters a lot. Spending for the benefit of the group feels a lot better than spending solely for yourself. People ideally want both.
Invest like the Best • Gabriel Leydon - Designing Digital Economies - Invest Like the Best with Patrick O'Shaughnessy
Investments in a product create preferences because of our tendency to overvalue our work, be consistent with past behaviors, and avoid cognitive dissonance.