Saved by Kat Fergerson
Bumped: The Effects of Stock Ownership on Individual Spending
Research indicates that when you own a thing, it becomes more attractive, valuable, and of better quality to you. Psychologists call this a “mere ownership effect,” and economists call it an "endowment effect.” Whatever the label, the effect is simple and very robust. In monetary terms, owned things are more than twice as valuable as identical
... See moreFraming matters a lot. Spending for the benefit of the group feels a lot better than spending solely for yourself. People ideally want both.