Saved by Kat Fergerson
Bumped: The Effects of Stock Ownership on Individual Spending
To this day, the Peter Lynch process where if you like the product, you're going to like the stock – that is powerful.
Gavin Baker • Security Error | Columbia Business School
Framing matters a lot. Spending for the benefit of the group feels a lot better than spending solely for yourself. People ideally want both.
Invest like the Best • Gabriel Leydon - Designing Digital Economies - Invest Like the Best with Patrick O'Shaughnessy
Investments in a product create preferences because of our tendency to overvalue our work, be consistent with past behaviors, and avoid cognitive dissonance.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Today, it is hard not to notice the prevalence of equity culture. Every employee optimizes their stocks and options. People frequently move between companies to build a portfolio of equities. Employees of successful startups want to become angel investors. Second-year MBAs want to be founders or VCs. Nobody wants to miss out on the next equity succ... See more