Building What Customers Need, Not Just What They Ask For
Questions to dig into feature requests:
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
We adopted the view that our job was to find a synthesis between our vision and what customers would accept; it wasn’t to capitulate to what customers thought they wanted or to tell customers what they ought to want.
Eric Ries • The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
Discover for value and then deliver on that value. Use your product vision as a lens to focus your discovery, but use the qualitative feedback from your customers to refine what you deliver.
Martin Eriksson • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

These problems illustrate a common product development quandary. People who love tech gadgets want new products that do cool new things. This creates the customer demand that gives product developers like me incentive to add new features. Yet none of us wants these products and features to be confusing, to lead us astray, to drive us down a softwar
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