Building What Customers Need, Not Just What They Ask For
There are many traps, both logical and emotional, that can get in the way. Steve Jobs’s philosophy is one school of thought that can be misapplied ––“Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do.”
Every • What I Learned at Clubhouse - Every
So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.
- You start from a systems-level insight ( the internet is growing rapidly )
- Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower ( intern
Gordon Brander • The Zombocom Problem
The hard part about figuring out what customers want is figuring out that you need to figure it out