Building the Middle Class of the Creator Economy

Like a talent agency, platforms add value to creators by first improving their distribution, exposing them to potentially millions of people. The discovery benefit primarily aids creators who are still building an audience. This feedback loop is positive-sum, encouraging more creators to join. So long as more people keep using the platform, there’s... See more

How to make platforms successful? Prioritize the creators and help them earn more. This will incentivize them to create content (supply), which will further bring their fan base onto the platform (demand).

The challenge, or opportunity, for companies like Substack is to figure out how to help creators reach new audiences and grow without having to compromise on ownership. The aggregators of the early internet unlocked great power for creators through building central gathering places. We are doing the same with the Substack app and features—like Reco... See more

-Most importantly, by creating pathways for creators to own not just the content they produce, but the platforms themselves