It’s critical to start with the right set of early customers to kick off all the self-reinforcing growth cycles we’ve discussed above. You have to start by knowing who your best early customers will be — for productivity/collaboration companies that’s often knowledge workers on remote and distributed teams, and often engineers.

As a founder I struggled with hiring my first employees, yet I knew it was gonna be very impactful on our success As an investor I keep helping founders with it, so I put all my advice into an essay "How to Become a Magnet for Talent and Assess... See more